October 24, 2023 – I am excited to share with you today a momentous milestone in our journey—the transformation of SnapNurse into SnapCare. This rebrand is more than just a name change; it is a reflection of our unwavering commitment to addressing the pressing challenges faced by the healthcare industry today.
As we embark on this new chapter, I want to take a moment to reflect on the journey that led us here. Over the years, we have actively listened to our clients, understanding the pain points that weigh heavily on the healthcare system. Two issues, in particular, have stood out: the rising labor costs and the critical nursing shortage.
The consequences of these challenges are profound, including the necessity to cancel procedures due to understaffing, which leads to both revenue loss and suboptimal patient care.
In response to these pressing issues, we have made significant investments in our company, underpinned by a nearly 300% increase in technology investments. These investments enable us to provide innovative workforce solutions that will revolutionize the healthcare staffing industry. We are poised to usher in a new era, one where healthcare facilities can access the talent they need when they need it, without the burden of excessive costs.
Our brand change from SnapNurse to SnapCare signifies our unwavering focus on “Care.” Care embodies our brand promise, assuring exceptional client satisfaction at the best value, delivered with genuine care and gratitude for our clinicians. It speaks to our core value of “Being Passionate About Those We Serve,” where we genuinely care for our team members, clinicians, clients, partners, and shareholders. Most importantly, Care guides our “why”—the fundamental mission of providing healthcare facilities with the talent needed to deliver excellent patient care.
Learn more about our transformation in our Press Release.
As a company, we are uniquely positioned to address the critical issue of nursing shortage, not just as a challenge to be managed, but as an opportunity to transform healthcare workforce solutions. Being the fastest growing healthcare company during COVID, our DNA is in solving large, complex problems. We are again ready to meet the moment with our AI-enabled platform, providing a win-win solution to the need for flexibility on both sides of the marketplace.
I invite you to join us on this exciting journey. Together, we can create a brighter future for healthcare, where excellence in patient care is always within reach. Thank you for your continued support and trust in SnapCare.